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Hell Bunny was the first brand to be formed, created to fill a gap in the market for edgy alternative streetwear. Hell Bunny has since gone from strength to strength and is now one of the largest and most popular alternative brands on the streets, famed for its cute and kitsch prints on retro and lolita inspired shapes.
Next came Mercy a brand created as the need arose for a separate brand with gothic, rock and bondage influences.
Spin Doctor is Popsoda most recent addition. It was created for the emerging market in Steampunk clothing and offers a Victorian aesthetic with an anachronistic twist.